Michael Medline: A Legacy of Cruelty
Sobeys promised 100% cage-free eggs by 2025. Under CEO Michael Medline's leadership, that pledge was abandoned. For nearly a decade, he's prioritized personal gain over animal welfare—earning $7.9 million in 2024 alone.
Now, Michael is set to retire in May 2026, leaving millions of hens to suffer and a problem for someone else to solve.
Ahead of his departure, urge Sobeys' "King of Cruelty" to change his legacy. Copy the proposed message, and send him a polite email urging Sobeys to publish a plan for finishing their cage-free egg transition.
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